Parsons Containers made its mark at the historic 243rd Wolsingham Show which took place at the start of September. Parsons’ debut as an exhibitor at England’s oldest and County Durham’s largest open-air agricultural show, reaffirms the company’s commitment to becoming an integral part of the community in proximity to its main site close to the A66 in Darlington.
As the sole container company exhibiting at the show, Parsons took the opportunity to showcase a 20ft one-trip container and a 6ft new-build container, highlighting the versatility and breadth of its container solutions, which are available for both personal and business use. Over the two-day event, several members of the Parsons team were on-site, actively engaging with a substantial number of visitors. Their proactive efforts resulted in a number of promising business leads and helped foster valuable community relationships.
Parsons’ exhibition area was strategically located in the agricultural park alongside a wide array of traders, ranging from companies specialising in all terrain vehicles and surveillance, to food, clothing and crafts stalls.
Helen Parsons, Finance Director at Parsons Containers says: “Participating in the Wolsingham Show reflects our commitment to the local community within the proximity of our A66 site. The entire experience, from show booking to engagement with the organisers for stand optimisation, was a pleasure. The strong interest in our 20ft and 6ft containers, the quality of leads generated, and being able to improve the attendees’ understanding of our products, all made this a standout event that will definitely be a part of our calendar going forward.”
Paul Weir, container sales manager says: “Thoroughly enjoyed the show and had a great day ( weather made it even better ) loads of things to do and did get chance to have a look around at others displays and there really was some impressive stuff and good set ups and all in all a good insight into what goes on at these shows. We were really busy on the day and it was good to chat and discuss what we sell and what we do as a business and as well as people coming along knowing what they wanted it was good to speak with other people who didn’t quite know what they wanted and we were able to point them in the right direction.”
Dean Tempest, operations manager for Parsons Group says: “I was impressed with the overall show and scale from when we went down to set up right through to exhibiting on the Sunday, I do believe with the cattle sales not being on Sunday we had a lot more general public, compared to Joanne on Saturday having a lot of farmers passing through for the cattle market.
The 6ft container had a lot of interest from public and the 20ft brought traders and farmers in.
The stand looked a lot more approachable to the Sedgefield show following feedback from the Wolsingham show to sticker the container up with prices.
Great to move two units on the day and hopefully more to come from the enquiries.”
Ryan Tempest, customer journey manager for Parsons Group says: “It was a fantastic show to exhibit at, the whole experience from booking the show, meeting both Mark and David to discuss the stand to maximise exposure, to the show days was a pleasure. There were so many people really interested in the stand with both businesses and personal users wanting more information about both the 20ft and 6ft containers who were generally intent with their interest. Showcasing the prices was a nice touch, people were taking photos of the unit and price who didn’t want to chat on the day. The show for me is one of the top standout trade shows we have exhibited at not just for the scale but the nature of leads that were generated; people understood what we did and what they wanted from the discussions.”
In addition to the diverse array of exhibitors, the show also featured a wide range of events and activities, including show jumping, gun dog demonstrations, alpaca shaving, KC Kennel Club dog displays, vintage cars, motorbike displays, live music, and more.